Italy’s Tourism Revenue to Reach €17 Billion This Summer, Mainly Driven By American Tourists
The report also shows that the main drivers of the recovery are Americans, with 2.2 million United States visitors expected to bring in €2.1 billion between July and September or 20 per cent more than in the same period of 2019, AtoZSerwisPlus.com reports.
According to the report, Canadians, Australians and South Africans account for a significant part of this year’s visitors.
Italy’s domestic tourism has also grown, with 35 million Italians travelling on holiday to their country, despite an ongoing cost of the living crisis caused by rising inflation and exacerbated by the war in Ukraine.
Previously, Italian authorities revealed that nearly 13 million Italians would travel on June 2 for National and Republic Day, most of whom, or a total of 87.4 per cent, choose to stay in Italy.
The same source has also indicated that coastal resorts will be among the most preferred destinations, or 44.5 per cent, while 21.3 per cent will choose the cities of the art, big and small.
In addition, the number of tourists coming to Italy from Asian countries is decreasing. At the same time, EU sanctions imposed following the Russian invasion of Ukraine have seen Russian tourism drop to near zero.
In this regard, Germany, a key source of tourism, especially in the south of Italy, has also decreased by 27 per cent in July compared to 2019 – a decrease caused by air travel disruption.
Figures from Italy’s National Statistics Agency Istat show that in a typical year, most of Italy’s tourists, or 14.1 per cent, come from Germany. Meanwhile, about three per cent come from the US and another three per cent from the United Kingdom.
“The return of foreign tourism after three years helps to consolidate our economic recovery. The outlook, however, is uncertain due to the decrease in consumption, the unrest in air transport and the unknown pandemic,” the president of Confcommercio Carlo Sangalli also noted.
According to an analysis carried out by the World Travel and Tourism Council (WTTC), it is estimated that the travel and tourism sector in Italy will significantly boost the country’s economic recovery, thus reaching pre-pandemic levels next year, only 0.3 per cent below the levels of 2019.